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Guest360
Know Your Guests.
Grow Your Guests.
The only platform that identifies guests from their very first transaction and activates them in the same system. No opt-in. No new stack.
INTRODUCING GUEST360
The restaurant CDP
that starts from the transaction.
HOW IT WORKS
From first swipe to proven revenue.
Follow Evelyn, a guest who never signed up for loyalty, through Guest360’s full identity and activation journey.
Guest360 ingests data from every touchpoint: POS, online ordering, kiosk, loyalty, payments, and third-party delivery. If a guest touches your brand, it enters the system. Right now those signals are scattered. This is where it all begins.
PLATFORM CAPABILITIES
Everything a restaurant CDP should be.
Six integrated capabilities, each powerful alone, built to work as one inside Guest360. Powered by PAR Intelligence, the intelligence layer that answers the questions your team doesn’t have time to ask.
Six capabilities. One platform. Built natively inside PAR Engagement, the only restaurant CDP that starts from the transaction, not the opt-in.
BUSINESS OUTCOMES
Guest360 answers the questions
every team is asking.
BUSINESS OUTCOMES
Guest360 answers the questions
every team is asking.
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Prove campaign ROI to the check
See which campaigns drove incremental visits, not just clicks
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Reach the 80% who never signed up
Run win-back and lapse campaigns beyond your loyalty list
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Answer "would they have come anyway?"
Separate true campaign lift from guests who would have returned regardless
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Segment by behavior, not just loyalty tier
Daypart, frequency, menu affinity and lifecycle stage, all in one segment
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Launch campaigns directly from your guest data
Segments built in Guest360 activate in Punchh with no export or middleware
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Measure incremental revenue, not impressions
Attribution tied to the check so every campaign has a real dollar outcome
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Eliminate media waste
Know which guests would have come back without any offer, and stop spending on them
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No new platform cost
Included with Punchh. No additional vendor, no separate contract to justify
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Justify every loyalty dollar
Show the board which segments and campaigns actually moved revenue
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No new integration to build
Deploys inside your existing Punchh platform. The POS connection is already there.
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Bounded implementation scope
Specific, documented lift. No open-ended data pipelines or custom middleware.
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Brand-owned data
Guest data stays within your PAR environment. Not shared with or sold by a third party.
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PAR team with you through go-live
Dedicated onboarding support focused on time to value, not just time to go-live
WHY GUEST360
No one else starts from the transaction.
CAPABILITY
PAR GUEST360
OTHER CDPS
Guest Discovery
Identifies guests from their very first transaction. No opt-in, no loyalty enrollment required.
Only sees guests who have already opted in or enrolled in loyalty.
Guest Coverage
60–80% of all guests identified and reachable
20–40% coverage, limited to loyalty members and opted-in guests.
Closed-Loop ROI
Revenue attributed to the check, across every guest, not just loyalty members
Attribution limited to loyalty guests only. Most campaigns cannot be proven.
Segmentation
Menu, daypart, lifecycle, frequency and loyalty status, combined in a single segment
Limited to single-variable segmentation or none.
Activation
Segments activate directly in Punchh. No export, no middleware.
Requires a separate export and integration step to activate any campaign.
Stack Complexity
Included with Punchh. Native to your existing PAR platform.
Separate vendor, separate contract, separate integration to maintain.
Restaurant-Native
Drive-thru, daypart, SKU-level and POS-native out of the box
Analytics-focused. Limited native activation for restaurant workflows.
Data Ownership
Brand-owned and brand-controlled
Vendor-managed.
STRAIGHT FROM THE OPERATORS WHO HELPED BUILD IT
Our Product Advisory Group put it best.
Guest360 was built alongside a group of restaurant operators who joined PAR’s Product Advisory Group, sharing feedback, shaping features, and stress-testing the product before it launched. These are their words.
“Having an AI tool telling you to exclude segments from certain campaigns, for a very lean team, that’s like having an additional headcount.”
Now in Pilot · Q3 2026 · GA Q4 2026
The restaurant CDP that starts
from the transaction.
Guest360 is included as part of your Punchh deployment. No new platform cost. No new vendor. Built from the ground up for how restaurants actually work.
- Included with Punchh, deploy without a new contract
- Built for restaurants
- Activates directly in Punchh, no export needed